New Products - the most powerful business strategy in recession. Why?
Because everyone is offering the same old stuff and the same old stuff isn't selling. New product offerings will get you out of the rut.
This book will help you in exploring short-term fixes, designing a great product-offering, using recurring revenue to build the ultimate recession product, seeking new prooduct ideas, and maximizing the new product development process.
"Advancing with New Products in Recession" should be essential reading for busy manager at all levels.
Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming", still the best-selling book on business strategies in recession and recovery.
DOWNLOAD ADVANCING WITH NEW PRODUCTS IN RECESSION AND RECOVERY (BIZBONES) - RUPERT M HART
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